GOGUTSA

Gogutsa Janashia's journey is a remarkable tale of resilience and passion that began in the vibrant 1960s. She cultivated her love for tailoring early on. Her whole life was during a time of change and a time of revolution. But when you love doing something, nothing can come between you and your passion!

She started her career in a small apartment, where she balanced family life and her growing tailoring business while helping to raise her grandchildren. 

By that time finding a diversity in ready-to-wear clothes was very rare. There were only a few clothing stores in the city that offered a little diversity.

She spent countless hours honing her skills, perfecting her designs, and creating beautiful, high-quality clothes for Georgian elite ladies. However, as a woman living in the 1960s in Georgia, Tbilisi, she faced numerous barriers that made it difficult to pursue her dream. But her dedication and perseverance paid off, as she soon became known as one of the best tailors in the city. Soon, she became known among the community of minister’s wives and famous people in Tbilisi. She even used to be a tailor for a magazine - “Georgian Women”.

Inspired by Georgian grandmother, leaving her legacy to chase her dreams

Her success as a tailor was not just due to her skill and dedication, but also because of her kind and compassionate nature. She treated each of her clients with respect and care, and they, in turn, would refer her to their friends and family.

But there was one thing she never stopped dreaming about her entire life: becoming a designer and creating men's clothing.

Although she was unable to fulfill her dream of becoming a fashion designer for men due to the constraints of her era, she left behind a remarkable legacy!

Today, Gogutsa’s legacy endures through her grandchildren and great-grandchildren, who have embraced the art of tailoring and are pursuing her dream.

The brand was founded by her granddaughter MAIA GORGILADZE and great-granddaughter MARIAM MIDELASHVILI. With deep respect for the path Gogutsa once walked, they speak with pride of Gogutsa’s hard work and determination, grateful for the foundation she laid. Now, it is their turn to honor her name by creating menswear under the brand GOGUTSA.