Marketer.ge about How GOGUTSA Became One of Hypebeast’s Top 5 Picks for TRANOÏ Tokyo

In a recent article, Marketer.ge explores how a Georgian menswear brand, GOGUTSA, rose to international attention by being selected among only five standout brands by Hypebeast Japan for the upcoming TRANOÏ Tokyo show. It’s not just a recognition — it’s proof that a clear identity and consistent narrative can cut through the noise.

Marketer notes that GOGUTSA bridges classic minimalism with modern streetwear in a way that feels genuine, not contrived. In a market flooded with trends, that voice stood out — one that embraces heritage, but also speaks to the energy of youth culture.

Because of this, GOGUTSA says its designs speak both to traditional fashion lovers and to those immersed in street culture. That dual appeal is rare, and for many observers, that’s what set GOGUTSA apart.

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